Hacker Kitchen: The key to happy clients at Hacker is that we keep the client’s requirements and expectations first.
When was Hacker Kitchen launched in India and how do you see the growth of this segment in the coming years?
Kanu Kitchen Kulture Pvt. Ltd. launched the Häcker brand in India in 2004 after recognising a need for high-quality products and superior service in the country. The brand is present in 15 major cities and has strategic partnerships with home appliance brands for a perfect complement to any kitchen budget. Over the years, the market has grown to understand that high-quality, sustainable, and eco-friendly products are important for homes. We, at Häcker, are able to provide all this along with top-notch after-sales service.
Kitchen is perhaps one of the most important areas in the house. How do you go about designing the range?
We have in-house software that is used for designing kitchens. The process starts with getting the measurements from the site, understanding the clients’ requirements, and then designing the kitchen in our software.
We are able to give walk-in, three-dimensional views of the kitchen, which gives them a feel of how it will look in real time. The key to happy clients at Hacker is that we keep the client’s requirements and expectations first. It’s important to understand the way the kitchen operates in the home and make suggestions according to that.
What are the Latest Trends and Developments in the Kitchen Industry?
We see a big increase in neutral shades, brass and gold-coloured handles, clean lines, and minimalist designs. There is a focus on mindful products in the market. Be it just a small appliance like a cold-pressed juicer or an entire kitchen with water-based lacquered fronts, which not only make your home a healthy place but are also environmentally friendly,
What are your expansion plans?
We are 15 showrooms strong, and with a showroom in Pune in the pipeline, we are planning to expand in a segmented manner. We are looking at the possibility of expanding to more Tier 2 cities, which definitely have an untapped client base.
How is the adoption of this European style kitchen across big metros to small cities?
There has definitely been a separate fan base for European-style homes and kitchens. Clean lines, minimalistic design, and technologically advanced systems are what truly signify style. But what has worked for Häcker across India is that they innovate for the market.
When Hacker came to India, they realised a need for certain products specific to the market. They went ahead and introduced draining racks, metal sink units, and waterproof plinths, to name a few.
How do you visualise the future for modular kitchen industry in India? How does Hacker aim to maximise it?
Post-COVID, a new way of life has cropped up. It includes a culture where people spend time at home as a family. Now, we work from home, entertain guests at home, and, of course, bond at home. This makes the kitchen a very integral part of the house as well.
With ecologically sustainable fronts, ethically sourced wooden materials, chemical-free lacquering fronts, and a perfectly organised space, we, at Häcker, are sure to continue serving satisfied customers across India.
Many of the international brands are entering India. Do you see more competition in this segment?
We will soon be 20 years old in the Indian market. A lot of international brands have already come to India, and more will do so. At the same time, customers are also becoming more informed. We see clients walking in with complete information about the brands, their USPs, and their advantages. Therefore, only the brands that have exceptional quality, innovation, and after-sales services will stand the test of time.
INTERVIEW ATTRIBUTES:
Ridhvika Chawla
Director