The fast-growing company recently launched
its 26th showroom in the country, extending its presence to tier-II cities
across 8 states and 2 UTs
HATIL Complex Ltd. is a three-decade-old
furniture company based in Bangladesh. Started as a modest family-owned
business, HATIL has become a global furniture brand known for its distinctive
designs, superior craftsmanship, and unparalleled quality. The brand dominates
its home market and enjoys a presence abroad.
Catering to varied customer tastes, HATIL
designs and produces furniture in a wide range of styles, from traditional to
contemporary. The brand has made a name for Bangladesh-made furniture and
created demand for itself in the foreign market. As a result, HATIL is
Bangladesh’s largest exporter of furniture with annual earnings of US$1.5mn
from exports in FY21.
HATIL has over 90 showrooms across
Bangladesh, India, and Bhutan and exports to Canada, the USA, Australia, the Middle
East, and Europe. It continues to grow its global presence by expanding to new
geographies.
HATIL forayed into India in 2017 with its
first showroom in Zirakpur, Punjab. Despite the pandemic and lockdowns in the
country, the brand has witnessed impressive growth and strengthened its
foothold through its franchise stores.
HATIL has recently opened a showroom in
Guwahati, Assam, with K3 Horizon as its franchise partner. Mr. Keisham Ranjan
Singh and Mr. Keisham Deepak Singh from K3 Horizon run two other HATIL
franchise stores in India, in Imphal and Churachandpur, Manipur. The Guwahati
outlet is one of the largest HATIL stores in the country with a 4,500 sq. ft.
display area, showcasing a large collection of living, dining, and bedroom
furniture, among other items.
The inauguration of the outlet, which took
place on June 13th, 2022, was graced by renowned Assamese actor and filmmaker
Ms. Aimee Baruah as the chief guest, along with Mr. Selim H Rahman, Chairman
and Managing Director, and Mr. Mizanur Rahman, Director of Finance and
Accounts, HATIL Bangladesh. It was attended by Mr. Tobias Bende from Aizawl and
Mr. Ajay Yadav from Pune, who are HATIL’s partners from other showrooms in
India.
Mr. Pankaj Singh, Mr. Sanjeev Sharma &
Mr. Navin Sethi from Nagaland, Mr. Laiphrakpam Babuchand & Mrs. Laiphrakpam
Bhagyabati from Manipur, Mr. Mahamood Rafi Shaik from Hyderabad, and Mr. Sabir
Shaiks from Ahmedabad also joined the ceremony. The store witnessed an
impressive footfall on the opening day.
HATIL has a prominent presence in the
North-East, East, and North regions of the country. The Assam outlet takes the
tally to 26 stores in India, spread across 8 states and 2 union territories,
including Mizoram, Manipur, West Bengal, Jharkhand, Punjab, Haryana,
Maharashtra, Chandigarh, and Jammu and Kashmir.
Speaking about HATIL’s plans in India, Mr.
Selim H Rahman said, “We’ve been in India for more than half a decade, and we
understand the needs of the Indian customer. We intend to continue expanding
consciously, working with local franchise holders to set up 50 stores in the
next 3 years.”
He continued, “Furniture is no longer just
a need-based item. With the rise in disposable income, changed work culture due
to the pandemic, and more time spent at home, people are looking to personalise
their space more than ever. As a result, the global market has witnessed a
growth in demand for furniture.”
According to a report, the furniture market
in India will grow at a CAGR of 12% until 2026. India is one of the largest
furniture markets in the world, with local manufacturers, alongside brands from
Italy, China, Vietnam, and Cambodia dominating the market. Competitive pricing
plays a crucial role in sustaining and competing.
“HATIL is a trusted furniture brand in the
international market since 2013. Our quality and finishing appeal to the Indian
customer. We’re happy with the positive response from the market of our
neighbouring friend, and we’re planning to open more showrooms. With our
production capacity, we can meet the demands of the local and international
markets.”, Mr. Rahman added.
In recent years, HATIL has upgraded its
production facilities to leverage global opportunities. The brand imports the
highest quality wood from across the world.
It uses advanced equipment, like a robotic cutting machine, a knitting
machine, and robotic spray, to bring precision and finesse to its products and
reduce wastage. The company has two state-of-the-art factories in Bangladesh,
employing over 3,000 people, and a combined production capacity of 48,000
furniture pieces per month. The company clocked an annual revenue of US$ 47mn
in FY21 and continues to grow.
HATIL traces its roots to H.A. Timber Industries
Ltd., a company established by Mr. Rahman’s father, Late Mr. Habibur Rahman, in
1963. Taking the customers’ intention to purchase furniture, their needs, and
the overall favourable atmosphere into account, Mr. Selim H Rahman established
HATIL Furniture in 1989. Courtesy: www.deccanherald.com
