Pepperfry on relentless offline expansion drive with 2 new studios in Bangalore

Pepperfry, which has presence in 100+ cities with 200+ studios, has launched two new studios at Nagarbhavi and Koramangala, in Bangalore, spanning across a carpet area of 1,056 sq. ft and 1,005 sq. ft respectively.

Pepperfry has announced the launch of two new Studios in Bangalore, Karnataka. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 100+ cities with 200+ studios in the country.

The company’s omnichannel strategy is driven by expansion of FOFO studios across the country and it currently works with 100 plus unique partners. The two new studios launched in partnership with Vishnuz Enterprises & Little Boy Enterprise, are situated at prime locations in Nagarbhavi and Koramangala, in Bangalore, spanning across the carpet area of 1,056sq. ft and 1,005sq. ft respectively.

Speaking of the launch Amruta Gupta, Business Head – Franchising and Alliances, Pepperfry said, “We are delighted to launch our new Studios in Bangalore in partnership with Vishnuz Enterprises & Little Boy Enterprise Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we endeavor to consistently deliver great customer service.” Courtesy: www.retail4growth.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Main Menu