Sleepyhead has expanded its retail presence in India with a new experiential store in Koramangala, Bangalore. Designed to resemble a modern apartment, the store showcases the brand’s range of mattresses, sofas, recliners, beds, and home essentials in a real-life setting.
The store aims to provide an interactive shopping experience where customers can test products in a comfortable environment. Additionally, a dedicated space for content creators has been introduced, allowing visitors to capture and share their experiences.
Sridhar Balakrishnan, CEO of Duroflex Group said, “Building on the success of our first two stores, we’re thrilled to launch our third Sleepyhead store in Bangalore. This launch is a part of our strategy to create immersive, experience-driven spaces that go beyond traditional shopping. The new store promises a truly interactive experience that connects with our audience on a deeper level — seen for the first time from a brand in the sleep and comfort solutions category. At Sleepyhead, alongside offering quality mattresses and furniture, we’re also creating memorable moments that resonate with our consumers. This expansion allows us to reach a broader audience while embodying our youthful, quirky, and digital-first brand identity.”
The launch in Koramangala is part of Sleepyhead’s broader plan to expand into high-footfall locations, strengthening its presence in the offline retail segment. The company continues to focus on bringing an interactive shopping experience to more cities across India. Courtesy: https://www.indianretailer.com/news/sleepyhead-expands-presence-experiential-store-bangalore