India’s furniture and home decor industry is witnessing a revolution with CRAFT PARADISE, an innovative online marketplace that offers the widest range of products, cutting-edge technology, and a seamless shopping experience. By blending innovation, customer focus, and support for small businesses, CRAFT PARADISE has positioned itself as a leader in the industry, redefining how Indians shop for furniture and home decor.
Expanding Product Selection and Seller Diversity
With over 10,000 products from more than 100 sellers, CRAFT PARADISE offers India’s largest curated collection of furniture and home decor. From sofas and recliners to kitchen organizers and decorative artifacts, the platform provides a diverse selection catering to different tastes, styles, and budgets.
This extensive variety has made CRAFT PARADISE a preferred destination for homeowners, interior designers, and decor enthusiasts seeking high-quality and unique pieces.
Empowering Small Businesses and Driving Entrepreneurship
Beyond being a marketplace, CRAFT PARADISE serves as a growth enabler for small and medium enterprises (SMEs). By offering an online platform to over 100 SMEs, it has helped businesses expand their reach, fostering entrepreneurship and boosting the local economy.
“CRAFT PARADISE has been a game-changer for our business. The platform has provided us with a robust and easy-to-use interface to showcase our products and manage orders,” said Marv, a seller on the platform.
By supporting small businesses, CRAFT PARADISE strengthens India’s home decor industry while providing customers with high-quality, handcrafted, and unique products.
Customer Satisfaction: 99% Complaint Resolution Within 24 Hours
Customer satisfaction is a priority for CRAFT PARADISE, with 99% of complaints resolved within 24 hours. From addressing delivery issues to ensuring product quality, the platform prioritizes a seamless shopping experience.
“I was blown away by the variety of products available on CRAFT PARADISE. The website is user-friendly, and the customer support team is extremely helpful,” said Tirupati Javaddi from Hyderabad.
Leveraging AI and Augmented Reality for an Enhanced Shopping Experience
Innovation is at the heart of CRAFT PARADISE. The platform uses Artificial Intelligence (AI) to analyze consumer preferences and past purchases, offering personalized recommendations that make shopping more intuitive.
Augmented Reality (AR) for Smart Shopping
One of the platform’s standout features is its Augmented Reality (AR) integration, which allows customers to virtually place furniture and decor items in their homes before making a purchase. This feature enhances decision-making, ensuring that customers buy products that perfectly fit their space.
Mobile App Success: 35% Growth in Mobile Sales
To enhance accessibility, CRAFT PARADISE launched an AR-enabled mobile app, leading to a 35% increase in mobile sales. The app allows users to explore, visualize, and purchase products effortlessly.
With a mobile-first approach, the platform has recorded a 42% increase in conversions, as more customers embrace the ease of shopping from their smartphones.
Future Expansion Plans
CRAFT PARADISE is gearing up for further expansion, with plans to:
* Introduce new product categories and brands to widen its offerings.
* Strengthen logistics and supply chain management for faster, more efficient deliveries.
* Continue investing in innovation to enhance the online shopping experience.
Founder’s Vision: A Journey from Startup to Market Leader
Founded in 2020 by Suraj Singh, CRAFT PARADISE was created to revolutionize the Indian home decor industry. With a strong entrepreneurial spirit and a passion for innovation, Suraj Singh has transformed the platform into a leading marketplace.
“At CRAFT PARADISE, our mission is to make online shopping for furniture and home decor a seamless and enjoyable experience for Indians. We’re proud of our milestones and innovations that have transformed the shopping journey. Our vision is to be India’s go-to destination for furniture and home decor, and we are committed to continuing our innovation and customer-centric approach to achieve this goal,” said Suraj Singh, Founder of CRAFT PARADISE. Courtesy: https://www.business-standard.com/content/press-releases-ani/craft-paradise-transforming-india-s-online-furniture-home-decor-market-with-innovation-sme-empowerment-125012000924_1.html