The revamped entity offers a diverse range of products and services from 100+ national and international brands, all housed within a sprawling 200,000 sq.ft space.
Pune-based Creaticity has repositioned itself as ‘the land of furniture’ to claim its status as the furniture hub for India. While the mall’s primary audience remains Pune’s consumers, it aspires to extend far beyond this region, Dr Mahesh M, CEO, Creaticity.
The revamped entity offers a diverse range of products and services from 100+ national and international brands, all housed within a sprawling 200,000 sq.ft space.
It offers 30,000+ products in its portfolio (including furniture, decor, furnishings, and home essentials) from international brands like Ashley from North America, Natuzzi Editions from Italy, Gautier-France, Febal Casa-Italy, Alf Italia, Index Living Mall—Thailand and Konfor FurnitureTurkiye, along with Indian brands like Pepperfry, Urban Ladder, Wakefit, Wooden Street, Nilkamal Homes, and Durian to name a few.
“Our shift from a space enabler to a solutions provider just got accelerated. We will deploy a combination of physical and digital systems to provide an integrated view and seamless experience to inspire the joy of creation in all our customers,” he asserted.
Now, the mall will have dedicated service marshals who offer advisory and guided tours, both offline and online, to ensure customers get what they are looking for.
“In addition to this, Creaticity has undergone a complete physical transformation to enhance the customer experience. Previously, we were a collection of disjointed buildings and shops. Now, we’ve reimagined ourselves as a cohesive, customer-centric retail destination,” he said.
“Currently, we cater to areas within a drive time of two to five hours or a distance of 50 to 250 kilometers around Pune. While we are equipped to handle larger orders, especially for furnishing entire homes, the only challenge we face is single-piece fulfillment. However, we are actively working to resolve this and exploring collaborations with one of the largest e-commerce marketplaces to address this gap. Our goal is to leverage existing infrastructure to potentially service 8,000 to 10,000 pin codes across India, covering major cities while ensuring the highest service standards,” he further added.
It hosts 32 unique stores, collectively referred to as ‘doors’, featuring nearly 100 brands, including nine international brands operational, with three more set to launch in the early part of the coming financial year, bringing the total to 12.
“Our ultimate goal is to expand this portfolio to approximately 15 brands across various categories,” he stated. The total space at Creaticity spans approximately 350,000 square feet, of which 200,000 square feet is dedicated to furniture and home materials. The remaining space is strategically leased to corporates, co-working spaces, banks, and back offices. Additionally, around 30,000-40,000 square feet are reserved for food, beverage, and entertainment. “With extensive curation and strategic changes over the last six months, we have observed a 30 per cent increase in our sales per square foot. Our aim is to double this figure within a year, targeting over Rs 1,000 per square foot across our 200,000 sq.ft space,” he said. “Our efforts are focused on improving efficiency, enhancing sales throughput, and ultimately reaching Rs 1,500 per square foot in the long term,” he added. Courtesy: https://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/creaticity-repositions-to-the-land-of-furniture-targets-rs-1000-per-sq-ft-sales/117226919