UpScalio, a roll-up e-commerce company that invests in and
grows online-first brands, has invested in Green Soul, an ergonomic furniture
brand, the company said in a statement on Tuesday.
This investment marks UpScalio’s entry into the fast-growing
furniture segment. Established by Ravi Khushwani in 2016, Green Soul is among
Amazon and Flipkart’s highly rated and most-reviewed brands. The brand boasts
of strong financial health and exceptional growth. It has outpaced the growth
of its category with over 100,000 chairs sold in the last 12 months.
UpScalio has created a strategic road map, aiming to
continue the brand’s march towards becoming India’s largest Ergonomic Furniture
brand. UpScalio plans to further the brand’s dominance in the Gaming Chairs
vertical, while extending the brand’s leadership in the office chairs category.
Gautam Kshatriya, co-founder and CEO, UpScalio, said,
“At UpScalio, we are committed to investing in high-growth, digital-first
brands and profitably scaling them 5-10x through capital assistance and
operational excellence. As a category leader, Green Soul is an incredible
addition to the UpScalio portfolio. We are highly impressed with Ravi’s depth
of knowledge of this category and his desire to provide the best customer
experience. Together, we’re perfectly poised to bring the ergonomic revolution
in India.”
Ravi Khushwani, Founder, Green Soul, said, “It was only
in this pandemic that we have realized the value of health in our way of life.
Green Soul has worked hard to provide customers with furniture that is
ergonomically designed, and our mission is to bring the latest innovations to
every household in India . It’s time to pass on this baton of exponential
growth to a word-class team with a portfolio of high-quality e-commerce
experts. I am thoroughly impressed with UpScalio’s growth strategy & their
operational depth and I am looking forward to the new heights that Green Soul
will achieve with them.”
UpScalio invests in e-commerce businesses that sell on
Amazon, Flipkart, other marketplaces, and their own websites. Then, it
shoulders the responsibility to grow the business 5-10X over the next few
years. UpScalio unlocks wealth for original founders by providing a full exit
over time. Courtesy: www.livemint.com
