Welspun India Ltd,
Domestic Business CEO Manjari Upadhye said the company’s extensive grasp of
expressed and unstated consumer requirements allows it to innovate and offer
the most appropriate products and solutions to the country’s diversified and
rapidly rising consumer base.
Welspun India, a
leading home textiles company, made its entry into the mattress market on
Thursday under the SPACES brand.
Following thorough
market research, the business stated it has introduced ‘SPACES Matchress’ with
a variety of solutions as an expansion of its home wellness offerings.
Welspun India Ltd,
Domestic Business CEO Manjari Upadhye said the company’s extensive grasp of
expressed and unstated consumer requirements allows it to innovate and offer
the most appropriate products and solutions to the country’s diversified and
rapidly rising consumer base.
“The launch of
‘SPACES Matchress’ is another step in this direction, backed by market research
and with the sole purpose of filling in the gaps in the segment and providing a
product that our consumers demand,” Upadhye concluded.
The brand offers customisable, orthopedic, firm and fab
mattress ranges for different consumer preferences.
The mattress comes with the benefits of an in-built mattress
protector, odor-free and anti-pilling, 12 years warranty, among others, the
company said.
Welspun India said its move to enter the
mattress category underscores SPACES’ aggressive focus on the domestic market
and its aim to capitalise on emerging opportunities in this high-potential
segment with innovative offerings. Courtesy: www.moneycontrol.com
