At a time when global trends and pandemics
are causing huge changes in lifestyles, it’s more important than ever to take a
new look at our houses and the many areas within them. People are discovering
that their living spaces need to be more adaptable, more pleasant, and
future-ready after spending literally two years in their homes. While design
and aesthetics define the atmosphere of a room, utility (by creative and smart
hardware solutions) delivers the day-to-day benefits for homemakers such as
convenience, ease of living, and maximising available space. Adaptability for a
variety of uses
For nearly two decades, Hafele, the world
leader in interior functionality, has been upgrading homes in India. The brand
has established itself as a “preferred partner” among our B-to-B
customers for any house, office, institution, commercial space, or hospitality
development needs in India. Hafele is also well-known among end users, who link
the company with clever and smart home equipment, as well as adaptable and inventive
kitchen solutions.
Hafele has announced a new marketing
strategy that redefines its position as a “Lifestyle brand” that can
provide simplicity, convenience, creativity, and flexibility to homes in order
to expand its reach and boost brand memory among end-customers. Hafele is a
brand that surrounds you in every way possible, whether it’s through clever
storage solutions and intelligent and smooth hardware in kitchens, smart
digital security solutions for doors, a comprehensive range of sliding solutions
for any application, an extensive range of lighting solutions for various areas
of the home, or a modern range of intuitive home appliances. Hafele products
bring a sense of familiarity, novelty, adaptability, and future-readiness to a
variety of locations in the house.
Hafele’s new tagline, “Let’s
reinvent,” allows everyone to envision and choose from Hafele’s diverse
product categories to design or recreate their ideal houses.
Hafele has long been a market leader in
South Asia’s business-to-business area. Through our recently launched ‘Let’s
Reimagine’ campaign, we want to carry our brand and all it stands for directly
to the end client. We’re attempting to picture the different interior solutions
that Hafele offers with this well-defined communication approach for our brand.
We hope that this will pique our customers’ interest in visiting one of our
Hafele Showrooms to touch, feel, and experience the solutions that Hafele has
to offer.
The Hafele ‘Let’s Reimagine’ campaign was
activated on all digital platforms in March 2022. Through a host of lifestyle
videos and inspirational posts, this campaign shows how the diverse Hafele
solutions bring easiness, convenience, flexibility and ultimately more quality
of life, to a working couple’s hectic lifestyles. Courtesy: www.apnnews.com
