Endowed in 1985, Shreeji Woodcraft Pvt. Ltd has established itself as reputed company engaged in Manufacturing and Supplying of Doors & Doors Frames.
Shreeji Woodcraft has been a thriving hub of wood-based products for over three decades. Three generations of Shreeji have served India’s elites in iconic projects with state-of-the-art products. They are well-liked and acknowledged in the market for their top-notch goods. Their goods are produced at a well-established facility using cutting-edge machinery, and they are sold at very competitive pricing.
Tell our readers everything about Shreeji Woodcraft. What led to its beginning and what influence have you played in the industry?
Shreeji Woodcraft, India’s biggest door manufacturer, is a distinguished name in the wood-based products industry, offering exclusively finished, customised wooden doors and frames. Our end-to-end solutions combine the warmth of wood with sublime aesthetics and desired functionality. Wooden doors and frames give a nostalgic feel to every space. While reminiscent of old-world charm, they are timeless and still loved and preferred as ever. Our expertise is spread over an area of 3,50,000 sq. ft. With our full-fledged, eco-friendly equipment and cutting-edge machinery, we are able to execute all operations with utmost proficiency. Moreover, our team includes capable professionals who make industrious efforts towards attaining perfection, and through perfection, we achieve customer satisfaction. These things enable us to bring together prowess in a range of services and be the trendsetters of the woodcraft industry.
We started this journey 30 years ago, and we have always felt that working with wood and wooden products has been our calling, which is why we decided to get into this space. Talking about influence, I would like to highlight the point that earlier, the client used to deal with various vendors in order to get the final product, whereas we came in with a turnkey solution, which made work a lot easier for the clients.
Increasing infrastructure development activities throughout will increase flooring and door market expansion. What do you think about the competition in this industry?
We are really optimistic about the growth of infrastructure development activities, and with that growth comes the very real possibility that competition will rise as well. Nonetheless, after 30 years in this business, we have earned some confidence and have always been optimistic about competition.
What is the current global trend in the flooring and door industry?
The trend we are seeing globally is that real estate developers and builders are moving toward doors and frames wrapped in foil or prelam because doing so gives the project a finished appearance, which is the number one priority of any client. We have developed a similar product to address the global trend and market it under our brand ELIZIIO.
What products do you have in your portfolio, and are you noticing any particular product demand from your consumer base?
We have a large choice of products, and we’ll keep expanding in accordance with customer demands. Our product line consists of bespoke Wooden Doors, Frames, Modular Kitchens, and Wooden Flooring, all of which are of the highest calibre. Currently, a significant segment of our customer base prefers the Eliziio brand in particular.
What are your expansion plans?
In terms of our expansion plans, we will soon introduce METAL DOORS since we have noticed that there is always a demand for metal doors wherever we sell wooden doors and frames. As a result, we will be diversifying our product portfolio.
Segments that you’d like to penetrate and explore further in the future? Which areas do you believe have future growth potential?
There is no specific plan to enter various segments, but we are always open to doing so when the chance arises or we feel that it is necessary.
How are the metros and non-metros doing?
The situation is favourable overall, despite the fact that the requirements we receive for metro and non-metros are a little different.
Interview Attributes:
Nilesh Parekh
Director, Sreeji Woodcraft