Global leaders of furniture fittings
consider India to be a key market for global growth.
Blum, an Austrian furniture fittings maker,
has been represented in India for more than 20 years, providing innovative
furniture fittings. The Austrian firm is now expanding its Indian business,
which now includes a freshly built warehouse and a new and diverse distributor
network.
Blum, an international corporation,
provides its customers in the trade, the furniture industry, and the interior
design segment with high-quality, “made in Austria” furniture
fittings to help them realise their innovative furniture projects. Blum India
is currently growing its distribution network, promising to deliver
internationally recognised standard products. Nadeem Patni, the subsidiary’s
Managing Director, explains the strategy: “India has been a centre of
investment for many countries, and we are seeing this potential materialise on
a wider scale. We have ambitious expansion plans for India, beginning with the
establishment of our headquarters in Mumbai in 2017 and continuing with the
construction of a warehouse and direct customer service beginning in
2022.”
Intensifying
customer relationships
The furniture market is changing, and
people’s expectations for quality of life are changing as well. Blum, as one of
the world’s leading fittings manufacturers, intends to give full support to its
clients as they navigate these new developments. “More end-consumers are
going toward premium furniture fittings as they’ve begun to appreciate the
impact that these can make,” says Nadeem Patni, who adds, “and we’re
seeing a significant change in the business toward modular kitchens.”
Blum India has established a customer service
staff in Mumbai, as well as a freshly furnished Experience Center, to maintain
good customer connections and facilitate a personal interchange of ideas and
experiences. This new improvement will aid in providing more organised and
direct service to Blum clients. In the face of such significant expansion, Blum
recognises the importance of remaining a trusted partner to their clients.
Customers can now purchase superior Austrian-made products by contacting Blum
directly or visiting one of their experience centres. Courtesy: www.prnewswire.com
