The company is targeting urban consumers through its
homeware collection, said Marks & Spencer Reliance India Managing Director
James Munson
Apart from e-commerce channel partners AJIO and Myntra,
British retailer Marks & Spencer announced the debut of its homeware line
in India on Thursday across select stores and the internet.
According to Marks & Spencer Reliance India Managing
Director James Munson, the company’s homeware range is aimed at urban
consumers.
Munson added that after the pandemic, people have a
new-found connection to their homes.
The collection will offer products in beddings, bathrooms,
wellness and dining category, according to a statement.
“We are targeting urban consumers who are quality
connoisseurs and are seeking value for their money. Those who aspire for
contemporary and beautiful homes and yet want solutions that are designed to
last using materials sourced with care,” he said.
Marks & Spencer operates through a 51:49 joint venture
in the Indian market with Reliance Retail.
“After the pandemic, people have a new-found connection
to their homes and M&S Homeware is here to fulfil the need.
“This sector is growing at a fast pace in India and as
a country with a large base of young population, we feel consumers have higher
disposable income today. They are seeking a better lifestyle and are redoing
their spaces often,” Munson said.
This increased consciousness for upgraded living spaces has
been further fuelled with the exploration of global trends and increased usage
of various e-commerce platforms in search of their perfect space, he said.
Marks & Spencer has
over 1,500 stores worldwide including Europe, Asia and the Middle East. Courtesy:
www.business-standard.com
