Indian Surface décor brand Dorby unveiled its second Experience Centre in Thane, Mumbai today. As one of the first companies in the sector to launch an experience centre with an investment of INR 1.16 Crore, the centre provides consumers with an immersive, hands-on experience.
Following the success of the Delhi Experience Centre, the new Thane centre introduces the innovative concept of ‘Design with Dorby’, featuring bespoke furniture pieces crafted with Dorby laminates. This centre showcases the transformative power of laminates, elevating ordinary furniture into extraordinary, designer pieces. Designed as a creative hub, the centre fosters collaboration among architects, designers, and freelancers, driving innovation in the Architecture & Design community. Additionally, it serves as a retail showroom for consumers, catering to their needs. The centre also provides a platform for emerging designers and students to unleash their creativity, designing unique pieces with Dorby laminates and bringing their ideas to life
The launch saw the presence of various renowned architects and interior designers, who marked their presence during the inauguration of the store. This initiative not only showcased the versatility of Dorby’s products but also provided a platform for budding talent to explore and experiment with new design ideas.
While talking about the new launch, Mehul Agarwal, CEO & Director, Dorby, said, “The design and quality of laminates are often overlooked, yet they play a crucial role in transforming the aesthetic and ambiance of any space,” he stated.
He elaborated on how the experience centre provides a comprehensive glimpse into the myriad of laminate designs, patterns, and textures. “With the launch of our second Experience Centre, visitors can visualize how different laminates can dramatically alter their spaces. This hands-on experience is invaluable for anyone looking to understand how our products can meet their unique design needs. Dorby’s goal is to make high-quality, innovative laminates accessible to a broader audience, enhancing our footprint in the surface décor industry,”he added.
Many engaging activities were designed to showcase the centre’s offerings. Guests were treated to the exhibit of Dorby’s latest design trends inspired from across the world, insights from industry experts on the future of design and sustainable living, and personalized tours of the Experience Centre led by Dorby’s knowledgeable staff. Courtesy: https://architectureupdate.in/dorby-unveils-its-second-experience-centre-at-thane-mumbai/