ExpoBazaar, a project of India Expo Mart,
is a unique blend of technology, fully managed warehouses, and fulfilment
centres for curated Indian items aimed at international markets.
ExpoBazaar, a subsidiary of India Expo Mart
in Greater Noida, is a cross-border B2B e-marketplace that will make its debut
on March 30, 2022 at the IHGF Delhi Fair. The portal allows Indian companies to
sell their wares to ready-to-buy, vetted independent shops and small
enterprises all around the world.
B2B e-commerce has risen exponentially in
India in the last few years and is expected to reach $1 Trillion by 2024.
ExpoBazaar has identified key markets around the globe and will be launching
the e-marketplace for US market in the first phase, followed by India and the
rest of the world in the next phase.
The digital platform which hosts over 15
categories like Home Décor, Kitchen & Dining, Furniture, and more, was
ideated during the pandemic to enable India manufacturers and craftspeople to
reach out to the world markets with minimum effort. ExpoBazaar currently spans
over 500+ sub categories and has already on-boarded over 100 seller partners to
start their journey to international markets.
“We are redefining B2B e-commerce”, said
Mr. Rakesh Kumar, Chairman of India Expo Mart and Director General of Export
Promotions Council for Handicrafts (EPCH). Explaining what differentiates
ExpoBazaar from existing B2B e-commerce platforms, he added, “We want to build
a trusted and transparent community of buyers and sellers around the globe. The
sellers on ExpoBazaar have uninterrupted access to our on-boarding, marketing
and sourcing teams to identify key processes that help create a harmonious
seller-buyer ecosystem”
The platform is empowering Indian
businesses to exhibit their handcrafted merchandise online and expand to
international markets without the high operational and setup costs incurred. To
ensure maximum reachability and product visibility, ExpoBazaar conducts
in-depth market research and regularly provides EB Seller Partners with demand
forecasting and analytics. This process assists seller partners to manufacture
products based on current trends and reach the right retailers.
Each product listed on ExpoBazaar is hand
curated by experts to make sure that buyers get the best quality products that
resonate with the current demand in their market. ExpoBazaar has a dedicated
team in place that identifies relevant products and collaborated with seller
partners to create merchandise suited to respective foreign markets. “Our team
of experts both in the U.S. and India curate merchandise that represents the best
of India’s scale, diversity, rich heritage of skills, materials, trades and
industries,” said Mr. Dileep Baid, Dileep Trading Corporation. “We understand
that businesses want to keep pace with recent trends in fashion and lifestyle.
For this reason, these products are curated keeping in mind today’s design and
aesthetic preferences so that our culture of home reaches yours. We are calling
it India, curated for the world” added Mr. Baid
Along with supporting existing Indian
exporters and manufacturers expand their business reach, ExpoBazaar is also
encouraging small and novice businesses to come on-board and showcase their
creations on the platform. To achieve this, the e-marketplace has used cutting
edge technology and utilised state-of-art resources to create a simple, yet
alluring B2B e-commerce experience for their sellers and buyers. “With our
global e-commerce platform, new businesses can avoid the high costs associated
with operating a traditional brick-and-mortar store, take online payments, distribute
products with logistics support, reach customers worldwide, operate their store
24 hours a day, and provide excellent customer service. Since we already have a
curated website for our seller partners, we assist our seller partners develop
a significant presence in the international markets and also generate public
interest via social media, e-mailers, infographics, and online adverts, among
other methods,” said Mr. Sarabjit Singh, ExpoBazaar
Keeping its pace with technology,
ExpoBazaar also boasts of end-to-end supply chain solutions to boost delivery
times and efficiency. Their focus is on the Just-in-Time (JIT) model that
allows their seller partners to stock their inventory in warehouses managed by
ExpoBazaar and are shipped directly to the buyer upon order confirmation. “The
JIT model is the need of the hour as it eliminates overproduction and promotes
zero defects, zero effects manufacturing. Our 3PL (Third Part Logistics)
partner in the US is renowned in the country and together, we are rapidly progressing
towards reduced inventory and overhead costs, shipping optimisation, better
quality control, and most importantly, higher customer retention”, said Mr.
Rakesh Kumar.
ExpoBazaar also employed more than 150 sales
representatives in the US to expand its presence and help buyer & sellers
understand demand and supply for Indian handcrafted products. The digital
platform forecasts a substantial increase in seller partner registrations
following their launch at IHGF Delhi Fair, 2022. Courtesy: www.indiaeducationdiary.in
