FORMICA, the inventor and World’s largest manufacturer of High- Pressure Laminates (HPLs) inaugurated its premier showroom at SouthEx, Delhi. The company which is known to revolutionize the interior solutions industry with its premium surface solutions, is looking at disrupting the Indian Surface Solutions Market with its flagship products, especially carved around the Indian Market — FENIX and DecoMetal. The inauguration was graced by Mr. Ajay Khurana, MD, Formica India along with Mr. Hemant Sood, President, Indian Institute of Interior Design.
FENIX, one of the most popular products that Formica distributes, is an innovative element that can enhance the look and feel of surface interiors owing to its properties. The sustainable materials used in its production alongside the premium looking matt surfaces with features that make it an obvious choice for premium interiors, FENIX, manufactured by ARPA Industriale and exclusively distributed by FORMICA in India, is expected to be one of the core products that customers can expect at the FORMICA showroom.
On the other hand, DecoMetal is a range of decorative metal laminates manufactured by Homapal in Germany and exclusively marketed and distributed by FORMICA in India. DecoMetal imbibes an urban design philosophy into the vast range of High Pressure Laminates, by combining the visual appeal of a metal with the flexibility and practicality of a laminate. DecoMetal is another key product that can be experienced at the newly inaugurated FORMICA outlet.
At the outset of the inauguration — Mr. Ajay Khurana, Managing Director of FORMICA India said, “We are enthralled to inaugurate FORMICA’S first legacy showroom in India. The outlet would act as a point of interaction and experience for customers looking to purchase FORMICA products. Customers can choose from FORMICA’s premium surface solution range that comprises multiple variants of FENIX and DecoMetal, and thus enhance the look of their spaces with premium interior solutions that resemble quality and luxury.”
The outlet that is spread across 3,000 sq. ft. has been thoughtfully designed by MUSA. Musa is a vibrant creative hub that works together with the material technology companies under Broadview and their brands – Arpa, DOS, FENIX, Formica, Homapal, Trespa and Westag. The showroom from FORMICA is expected to attract eyeballs and a lot of positive attention from the Architect & Interior Design community who would be banking on FORMICA’s commitment to quality and innovation to deliver excellent customer experiences.
About Formica India: Formica Group is a leading provider of branded, designed surfacing solutions for residential and commercial customers worldwide. The brand/company is known for being a leading supplier of premium surface solutions in India and establishing FENIX/DecoMetal as premium brands of first choice. The company has its headquarters in Delhi and runs a hi-tech manufacturing plant in Kalol, Ahmedabad. Since its inception, Formica has pushed market standards and established international benchmarks. To broaden its product offering Formica continually collaborated with interior designers, architects, and developers. Press Release