The company plans to launch 8 new products in the category
in the next year.
Godrej & Boyce, the Godrej Group’s flagship firm, has
revealed that Godrej Interio, India’s leading furniture solutions brand for
in-home and institutional markets, expects to increase its mattress category at
a 20 percent compound annual growth rate (CAGR) over the next five years.
The company intends to extend its mattress portfolio across
all price levels, as well as expand into related areas such as couch beds,
mattress beds, mattress bases, and other items that promote good posture.
Subodh, Senior Vice President (B2C), Godrej Interio said,
“Our ardent belief is that quality and adequate sleep is invariably related to
good health, improved living, and one’s overall well-being. Research reveals
that sleeping is the most important task of the day and can significantly
enhance productivity. A mattress is the most essential part of achieving quality
sleep and we designed our revolutionary Posture Support Mattress is constructed
by arranging materials with a logic developed from our research (pressure
neutralizing logic) to neutralize the pressure points generated by the body
contours. The layers and segment are designed with materials of variable
support value to take care of the bodyweight variations.”
“According to recent reports, India’s mattress market has
grown at more than 11 percent CAGR over the last five years. The mattress
segment in India is estimated at 12,000-13,000 crore; the organized segment
commands 40 percent of it. Godrej Interio, plans on launching 8 new products
over the next year,” Mehta further stated.
India is one of the most sleep-deprived countries in the
world, according to a study by Godrej Interio. It further states that 93
percent of Indians are sleep deprived and get less than 8 hours of sleep per
night. With the pandemic, the office and school environments merged with the
home significantly and the increase in usage of gadgets increased
significantly. This increase became a severe deterrent to good quality sleep.
Additionally, with many working and studying from their own beds, paid heed to
replace their mattress with a better one that offers spine support among other
health benefits. Godrej Interio, taking cognizance of this need has been
developing mattresses with the intention of helping people improve their
quality of sleep. They aid in improving sleep by paying attention to factors
such as body temperature, weight distribution, spine alignment, and body
structure.
Godrej Interio’s posture
support mattresses are designed from an understanding that a good mattress is
one that supports the weight of the person sleeping on it. They provide comfort
to your body and additionally allow airflow to help you get a deeper more
restful sleep. The composition of materials used under each category is
designed specifically to cater to different body types. Courtesy: www.indianretailer.com
