Godrej Interio aims for a 10 per cent contribution from e-commerce sales by fiscal-end. The company is accelerating digital transformation efforts, experiencing significant online sales growth and expanding reach across 17,200 pin codes. It introduces AI-based ‘Visual Search’ and an integrated dealer network to enhance customer experience and operational efficiency.
Godrej Interio, a home and office furniture brand of Godrej & Boyce, is eyeing a 10 per cent revenue contribution from e-commerce sales by this fiscal-end, the company said in a media release.
With India’s e-commerce industry projected to surpass $350 billion by 2030, Godrej Interio is accelerating its digital transformation efforts to cater to the evolving needs of modern consumers.
The brand has witnessed three times growth in online sales in the last fiscal year, driven by increased demand for home furniture that complements contemporary lifestyles. It has expanded its reach to deliver products across 17,200 pin codes, significantly enhancing its ability to serve customers nationwide.
Dev Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio, said, “Our commitment to enhancing the consumer experience is at the core of our e-commerce strategy. As the digital retail sector experiences unprecedented growth, we are focused on creating seamless online shopping journeys that reflect the quality and innovation synonymous with Godrej Interio. By leveraging advanced digital tools and personalized marketing strategies, we aim to deepen our engagement with customers across India.”
Godrej Interio is also focusing on tech integration. It introduced the ‘Visual Search’ tool, using AI to recommend products based on customer-uploaded images and home configurations. With a furniture exchange facility, Godrej Interio is also integrating its dealer network into the e-commerce platform, enabling direct ordering and nationwide delivery, thus optimizing customer reach and operational efficiency it shared. Courtesy: https://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/godrej-interio-eyes-10-revenue-from-e-commerce-by-fy25/114465865