Greenlam Industries has introduced a new TVC as part of last year’s campaign, titled Kuch Mera, Kuch Tumhara, showcasing their product portfolio.
The campaign, conceptualized by Dentsu Creative, encapsulates the collaborative effort of a father and a daughter in creating a beautiful home as per their individual choice. While choosing the laminates, they both had a difference of opinion, reflecting on how the two generations might have different preferences but have the same goal of creating amazing space for a living.
Commenting on the launch of the brand campaign, Parul Mittal, director of Greenlam Industries, says, “In continuation to our last year’s campaign hinged on the insight that the journey to a beautiful space is traveled with companions and partners that arrests disagreements. The dream of your unique space is only fulfilled on those negotiated grounds giving birth of ‘Kuch Mera Kuch Tumhara’.
Alex Joseph, Senior VP of marketing at Greenlam Industries, says, “Our campaign highlights the journey that the consumers go through while designing or renovating their homes. We want our products to not only transform spaces but also to enrich the lives of all of those who come in contact with them.”
About the TVC, Ujjwal Anand, managing partner at Dentsu Creative, says, “The TVC dives deeper into the emotional aspect and showcases how a father who has lost his wife is stuck in the memories while the daughter wants her father to move forward and be the person he used to be.”
Janmen Joy, chief creative officer at Dentsu Creative North, adds, “It is our endeavour to push boundaries and arrive at unique articulations and executions. And when you have a partner like Greenlam, it just becomes so much easier. With the exploration of this new emotional equation and placing the space transformation as a catalyst to transform a person, we have just done that, we believe.” Courtesy: https://www.rprealtyplus.com/allied/greenlam-laminates-new-tvc-kuch-mera-kuch-tumhara-113142.html