Hafele, a renowned leader in interior solutions, has launched an innovative anamorphic billboard starring cricket legend Sachin Tendulkar. This creative campaign marks a bold step in Hafele’s B2C marketing strategy, blending product innovation with cutting-edge media to showcase Tendulkar in a kitchen powered by Hafele’s premium solutions.
The campaign effectively highlights Hafele’s commitment to its purpose: “Maximising the Value of Space. Together.” The visually dynamic billboard communicates the brand’s dedication to offering exceptional home solutions by merging technology and design. This approach aims to deepen consumer engagement, positioning Hafele’s home and lifestyle products as essentials, particularly during the gifting season.
Shweta Rangra, Head of Marketing, Hafele India commented, “Partnering with Sachin Tendulkar reinforces our dedication to delivering premium products that truly enhance the living experience. This collaboration highlights Hafele’s forward-thinking approach, blending innovative products with creative marketing. Through this campaign, Hafele strengthens its brand presence and connects with the Indian audience, bringing its vision of transforming everyday spaces to life in a new, engaging way.”
Strategically launched during the wedding and holiday seasons, the anamorphic billboard ensures Hafele remains top-of-mind for consumers seeking premium gifting options. The collaboration with Sachin Tendulkar further solidifies Hafele’s position as an aspirational brand, resonating deeply with Indian consumers.
Hafele India, a wholly owned subsidiary of the Hafele Global network, has been a prominent name in the Indian market since 2003. Known for its expertise in architectural hardware, furniture, and kitchen fittings, Hafele has expanded into synergistic categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces, establishing itself as a comprehensive solution provider for interior needs across India and South Asia.
This innovative campaign underscores Hafele’s mission to redefine interiors while celebrating its partnership with an icon, ensuring its solutions are seen as essential for modern Indian homes. Courtesy: https://www.indianretailer.com/brandlicense/archives/news/hafele-unveils-innovative-anamorphic-billboard-featuring-sachin-tendulkar.n3426