IKEA Pitches Everyday Situations and Everyday Solutions in Campaign for India. IKEA has launched a new integrated campaign via Dentsu Impact in India, the series is launched with the tagline – “everyday situations, everyday, solutions.” across television, OOH, and digital channels. The campaign highlights IKEA’s expertise in providing affordable and sustainable home furnishing solutions basis various needs of one’s life at home, especially when many people have tight budgets.
Created by Dentu Impact, the first spot in the series emphasizes the need for an organized space to study at work or home while the second spot highlights the importance of small storage options that are movable and help create flexible spaces at home. All at an affordable price, of course.
“This is the time of the year with a flurry of important
activities – be it completing our tax calculations on time for the financial
year or supporting our children during their exams,” said Kavitha Rao, Country
Commercial Manager, IKEA India.
“It is also the time when money is tight but
there are even greater demands at home. It is in this context that our everyday
low price and multi-functional products are a great way to meet the many
requirements at your home.” Courtesy: www.medianews4u.com
