After opening a large-format store in Navi Mumbai last year,
IKEA is now opening a small city store at Worli, Mumbai, located at Kamala
Mills, said a statement.
“In line with IKEA’s long-term commitment to
Maharashtra and India, the Worli store will be the first of its kind in India,
following cities such as Paris, Moscow and Shanghai,” said a statement.
The Worli City Store will be followed by a second city store
in Mumbai, said IKEA, adding that it believes strongly in the Indian market
potential and there will be further store openings in the next year.
Per Hornell, Market & Expansion Manager, IKEA India
said,“Mumbai is one of our most important markets. Our goal is to always be
close to our customers, become more accessible, convenient, and create a great
IKEA experience wherever and whenever they want. With our first IKEA India city
store in Worli, we will continue to meet many more people in Mumbai with our
beautiful, affordable and sustainable home furnishings solutions for creating a
better everyday life at home. As part of our omnichannel approach, we will
continue to introduce new meeting points to meet new customer expectations,
always with the customers’ needs and dreams in mind.”
With a range of over 6,000 well-designed, good quality,
affordable, sustainable products and room sets for inspiration, the store
promises everything for your home to help you do more with every space in the
house. Out of the 6000+ products, 2,200 products will be available for takeaway
and the rest will be home delivered.
“IKEA has the ambition to meet 200 million people in India
over the next few years with an omnichannel approach. This store will be the
third physical store that IKEA opens in India,” it said in a statement.
The first store opened in Hyderabad in 2019,
followed by its Navi Mumbai store in December 2020 and has been a popular
destination for Mumbai shoppers. The third large IKEA store is expected to open
in Bengaluru next year. Earlier this year, it launched the IKEA shopping app.
As part of the omnichannel expansion, since 2019 IKEA India has had an
eCommerce presence in Mumbai, Pune and Hyderabad. Recently expanded eCommerce
in Ahmedabad, Surat, Vadodra and Bengaluru as part of its omnichannel
expansion. Courtesy: www.livemint.com
