The idea of InnoDesigns was born when
Nidhey A Pan was getting his new home furnished. He realised that there were
many gaps — from quality assurance to price — in the online furniture market.
The biggest problem he faced was the lack of bespoke furniture services online.
This encouraged him to set up InnoDesigns
in 2021. A part of PAN Group, a multi-interest business group from Rajkot, the
company is looking to personalise the furniture industry through an ecommerce platform.
It eases the customer experience irrespective of whether the products are
readymade or custom-made.
Although the furniture industry is largely
an unorganised sector, there are players who are offering a variety of products
and limited customisation services. InnoDesigns, however, claims to be the
first company to offer 100% customisation in just a click at a competitive
price.
Helping local artisans
In a fast-paced lifestyle, everyone is
looking for services that saves time, is convenient and reliable. Due to a rise
in disposable income, there is demand for affordable, dependable, go-to stores
offering custom-made home requirements.
InnoDesign vouches for this because its
website, launched in November last year, has been getting “an average of 2,000
hits a day”.
Pan says, “The company’s motto is
‘reflecting your dream space’. This is in line with our aim to our customers to
be able to build their own dream space in their home. The concept of 100%
online customisation is a new idea that people will gradually understand,
explore, accept and utilise. We realise that there is a demand for the premium
services that we are offering. People are understanding that a home is just an
extension of their personality. We aim to become a part of the personal journey
of a customer while designing their dream home, enabling them to visualise
their thoughts. People are also more willing to pay a premium for a customised
product, which is a reflection of their choices. Hence, our major challenge is
to communicate to our customers about the kind of brand we are, and the kind of
services we offer.
” The company has got local artisans on
board so that they can sell directly to the customer. What makes them different
from other players in the furniture market is that they manufacture every
product on request.
A customer from Kochi, Joyson K (55), who
owns a gym, says he became interested in InnoDesigns solely because of their
online customisation services. “I am fond of redecorating my home, and often
design the interior spaces myself. This requires me to spend some time with
carpenters. So I was eager to try out InnoDesigns. I found the designs on their
website unique. I was satisfied with the overall conduct of the staff and the
services offered.”
Vocal for Local
The
company has been built on the concepts of Make in India and “Vocal for Local”.
All InnoDesigns products are sourced from local manufacturers to help them
reach more customers online. As the products undergo quality checks by
InnoDesigns — delivery, installation and other logistics are handled by
InnoDesigns — it helps the local manufacturers up their game by getting
professional advice.
Subin Phillip (35) used InnoDesign’s
services for his house in Kochi and says the company offered the best prices
for his requirements. “I was looking to furnish my new home, including the
living room, dining room and bedrooms. After comparing prices from local shops
and other online marketplaces, I found InnoDesigns the best prices in all
departments. The kind of prices they charge for solid teak and mahogany
furniture was quite unbelievable to me, and they also offered online
customisation. I ordered all my furniture from InnoDesigns and am quite happy
with the services,” says the IT sector employee.
InnoDesigns wants to become a household name for
furniture solutions. It also wants to give a boost to its vendors along the
way. “As we are an aggregator and empower rely on local manufacturers to supply
the actual products, we also hope to uplift the carpenter community through
greater sales, reach and recognition for their work,” Pan adds. Courtesy: www.economictimes.indiatimes.com
