Duraster is a 100% made-in-India leading
furniture e-tailer based in Jodhpur, Rajasthan, that specialises in
heirloom-quality solid wood furniture. While the furniture is made of natural
woods like sheesham, acacia, and mango, it is redefining contemporary
furniture. The company takes pleasure in its artists and craftspeople, who
manufacture antique-quality solid wood furniture using old-school techniques
and conventional methods.
“Real comfort, both visual and
tactile, is crucial to every area, and furniture is most integral to creating
this comfort,” says Amit Bhati (COO), Duraster Furniture. Duraster offers
exquisite solid wood furniture that combines comfort with style. You are
tempted to have such a unique and lovely piece in your home when you look at this
type of furniture since it stands out from the crowd.”
Duraster utilises Teknovance Wood Coatings’
premium made-in-India water-based and solvent-based dyes to accomplish such
sophisticated finishing and staining. Duraster is in charge of all aspects of
the finishing process, including rubbing, staining, sealing, and lacquering.
The firm is able to provide its customers the finest prices for heirloom level
furniture because they have their own manufacturing in Jodhpur. Furthermore,
the value for money increases when you consider that the furniture may be
passed down through generations and is far more durable than mass-produced
furniture.
DURASTER characterizes its furniture as
“Practical, Minimal, Elegant, Contemporary and Urban.” To achieve this, they use
cutting-edge apparatuses along with tried-and-tested traditional procedures of
furniture creation. Their originators and craftsmen are passionate about each
piece they create, and no two products are the same as a result of being
naturally sourced and carefully finished. Further, to ensure sustainability,
the wood that they use is acquired from mindful cultivating and is
FSIC-certified.
With its impressive growth in a mere two years,
the company has decided to launch three experiential stores in Bengaluru, Pune,
and Mumbai for customers to enjoy a physical retail experience. This is made
possible using Augmented Reality, in that customers can visualise and virtually
try out furniture for their home, while also enjoying the option of customising
furniture as per their specific needs. Courtesy: www.mid-day.com
