We Indians are not only fond of our diverse
culture and practices but are also equally proud to call them our traditions.
Last year, the Modi government identified
several potentially rich sectors. These industries have the potential to spread
their wings and impact the economy of our country positively. 12 Champion
Sectors were identified, and the furniture industry is one such strong sectors that
can firmly stand by our country’s ‘Make In India’ mission.
Post Union Budget 2022, experts predict
there will be a positive growth wave in this industry by 2022-23. Due to the
pandemic, the purchase rates of modular furniture has risen to a limit that its
crystal clear that the furniture industry is a crucial pillar of Make in India.
Such e-commerce furniture brands have changed the game for the furniture
industry. Speaking on the same, Lokendra Ranawat, Co-Founder & CEO,
Woodenstreet, said, “It is so true that talent plus technology is the best
possible way to innovate something in today’s modern era. The online furniture
brand has understood it well have been a boon to local artisans and labourers
life.”
Learning
of New Technologies:
Technology can sharpen various aspects of
the furniture industry. From manufacturing to delivery, technology can smooth
out the whole process and be more understandable in terms of growth. The most
crucial companies that offer positive economic growth to the furniture industry
are those with stable online presence. This has promoted the indulgence of
modern technology in the furniture industry, and the importance of Make in
India is significantly attracting Indians enough to invest in Reliable Indian
Furniture Brands for which online presence is a must. Therefore, any furniture
company planning to widen their business will surely promote technology usage,
which will result in skilled labour.
Increased
Employment in the Rural Regions:
The whole concept of Make in India was launched
to improve the living quality of rural regions by promoting employment, and the
furniture industry of India still consists of companies that promote hand-made
furniture. The major reason that has pulled back India from blooming its
furniture industry to the maximum is because of their small scale workers.
Hand-made furniture is surely the best kind but if technology gets involved the
uniqueness of hand-made, faster productivity will take place. The budding
e-commerce furniture brands offer a wide collection of products, which makes
them worthy of exploration for the audience. Furniture industries can offer
ample employment in the rural regions and improve the production pace for the
better.
Increase
of Production:
With increased employment, the production
rate also increases. This might sound like a simple goal, but in reality, it’s
a tall hurdle that India needs to overcome. Increasing your furniture
production would be useless unless you know how to market the products to the
potential targeted audience. Many e-commerce furniture brands have keen
consideration towards local artisans because of the Make in India initiative.
Hiring labour from rural reasons has some benefits to the company, but to keep
up with the technology-driven era, it is important for the furniture industry
to help their team learn to work with technology. So overall, the rural people
are getting an opportunity to learn new things while helping the industry grow
at a faster pace.
Keeping
the Traditions Alive:
Make in India have promoted varied
industries to keep Indian Traditions alive, this marketing technique has
resulted in a highly positive response. We Indians are not only fond of our
diverse culture and practices but are also equally proud to call them our
traditions. The furniture industry has been innovating the fusion of
traditional design in a more functionally better way. It is true that, In
India, no matter what era, traditional designs of furniture will be timeless.
It’s not unusual to find antique furniture in modern Indian Homes, so furniture
industries are profiting a lot by infusing traditional elements in their modern
designs.”
“In India, many furniture brands strongly
believe in being Vocal for the Local. This has been the most significant factor
to indulge different classes of people together. From manufacturing to product
delivery, promoting local techniques and pure materials in every possible way
has been an impactful contribution to the Make in India initiative by the
furniture industry, he concluded. Courtesy: www.zeebiz.com
