With the Introduction of Durian’s mid-century modern range of furniture, the brand has welcomed a fresh new perspective to luxury design coupled with quality materials and a unique insider perspective on the modern Indian lifestyle. With the unparalleled value that Durian has delivered for more than 40 years, the brand is committed to creating timeless furniture pieces that don’t just look good but also feel comfortable. Sustainably sourced materials, carefully crafted with a special nod to the skill of woodwork artisans, the home and office furniture retailer is committed to creating spaces that meld with aesthetics for years to come. Among the top 5 furniture brands in the country the new Durian range comes as an iconic, high-end spin to the more trendy mid-century modern design so prevalent in furniture and interior spaces.
The Fabric Story
Sumptuous velvets and whimsical prints are the true stars of this range, with L-shaped sofas, sectionals and accent chairs all upholstered in premium fabric blends. Rich jewelled tones of reds, greens and blues interspersed with accent chairs, benches and ottomans in floral and abstract print fabric, the collection concentrate on the interplay of colours and textures to add interest to your space. The fabrics are high abrasion resistant, OEKO- Tex certified and are chosen to make the pieces durable and good for everyday wear and tear.
The Handcrafted Veneer
The collection is also dotted with sleek coffee and side and centre tables in durable pre-seasoned, kiln-dried solid beech wood famously known for its anti-warp and termite-resistant properties. Beech being a sustainable solid wood option coupled with FSC certification, the range, much like all other pieces by the brand, ensure desirable environmental practices through sourcing to manufacturing and beyond. The eye for detail sets these modern pieces from what other competitors offer in similar styles. Every table top is completed with Paquetry designs in unique patterns such as chevron, checkered and sunburst, skilfully handcrafted by artisans. The process is a detail-oriented time-consuming process, with each individual strip of wood being joined together by hand to create exhilarating patterns.
The Look and Finish
The uncluttered, understated design ethos reflects a mid-century modern style defined by minimal ornamentation and sleek and crisp lines, created using premium materials and high-end finishes like a comprehensive 6-step polish. This variety of hues and shades is punctuated by warm wood and veneer in walnut, ebony or oak finishes. Colourful, bold, yet timeless pieces of furniture will enhance the luxurious vibe of your home. The range includes a few different designs of sectional sofas, accent lounge chairs, benches, coffee tables, dining sets, entertainment units and other furniture essentials. The introduction of the range has seen an overall growth in engagement rate by almost 20% on a significant rise in social interactions for the brand. The interest in these pieces has started picking up in different markets of the country and is peaking the interest of the brand loyalists overall. Courtesy: www.business-standard.com