Peps aims to enable an experiential
mattress-buying experience through these stores.
With the aim to help the Indian customer
have a great night’s sleep and dream better, Peps Industries Pvt. Ltd, makers
of India’s top-selling spring mattress, opened its 136th and 137th brand-exclusive stores – the Peps
Great Sleep Store (GSS) in Rohini and Dwarka for D2C business.
These will be the first exclusive
experience centers in the Delhi-NCR market. The stores will feature Peps’
entire product portfolio and will cater to all price points. Peps aims to
enable an experiential mattress-buying experience through these stores.
The Peps Great Sleep Store is a one-stop
shop for a consumer to get the feel and understanding of the entire range
including mattresses such as Peps Spine Guard, Peps Crystal, Peps Organica,
Peps Vivah, and Peps Zenimo. The Great Sleep Store also comprises the brand’s
new line of bedroom accessories, Peps Dream Decor, which features bedding,
pillows, bolsters, comforters, and mattress protectors.
K Madhavan, MD, Peps Industries, said “Peps
is on a mission to help people sleep better and focus on achieving their
dreams. Buying a mattress is an investment for life, and we, at Peps, want to
be a part of this integral decision-making. Peps being the market leader with
more than 56 percent market share, are very excited to expand our retail
footprint with this pilot store. We would like to extend this comfort to our
consumers in the Northern regions to experience the Peps’ products through the
Great Sleep Stores.”
“The store aims to provide a unique buying
experience and is planning to add 20 more stores in the north region by next
two quarters,” he added.
Suresh Babu, VP, Sales, and Marketing, Peps
Industries said, “Given the variety in the mattress segment, choosing the right
mattress may be difficult for customers. Spring Mattress category is globally
tested to offer various health benefits to customers, through these experience
centers we aim to educate the customers on various benefits and attributes of
the Spring Mattress Category, thereby helping them make more informed decisions.
The in-store displays offer the consumer the touch and feel while also
educating them about the important aspects of their better sleep. We are
determined to enlighten our buyers on the variety of mattresses that add to a
good night’s sleep. At Peps, it is our continuous endeavor to make the mattress
buying process easier for our customers.” Courtesy: www.indianretailer.com
