REHAU, one of the leading players in
manufacturing polymer based solutions is strengthening its presence in the
South market with the launch of its maiden Kitchen category
REHAU, a global leader in polymer-based
solutions, is thrilled to introduce REHAU Kitchen, its first kitchen category,
on Bengaluru’s Richmond Road. With the launch of its kitchen category, REHAU is
transitioning from a component manufacturer and supplier to a solution provider.
REHAU has been manufacturing and providing
niche and premium quality components for the last 25 years in India. The brand made a mark in the Indian market
with its furniture edge bands and has created a strong dealer network over the
years. After playing a lead role in the B2B market, REHAU is all set to cater
to the B2C audience. The deeper idea behind launching the REHAU Kitchen is to
educate the end consumers about the standard of quality and to make them aware
about the importance of the hidden but essential elements that make up their
dream kitchen.
REHAU Kitchens are assembled in India
and carefully selected for the Indian market. The modular kitchen has REHAU’s
European-quality edge banded panels, as well as international-quality hardware
and accessories that promise strength, resistance, and durability. Every REHAU
kitchen uses the brand’s newly developed RAUVISIO quartz stone as kitchen
slabs, which is significantly more hygienic and easy to clean thanks to its
polished surface and fiber-free composition, while still giving the appearance
of natural stone. For storage solutions, REHAU imports Roller Shutters from
Germany, while the Plinth cover for modular kitchen set-ups is made in REHAU’s
India factory.
The experiential store in Bengaluru is
spread across 2000+ sq. ft. area and consists of 3 Kitchen units for display.
The brand is offering 100+ surface finishes and color for consumers to
customize their own REHAU Kitchen without limiting their imagination and
creativity. REHAU is known for providing German engineered products at
competitive market prices, thus, consumers looking for International quality
modular kitchen need not look any further with REHAU kitchen entering the
market. The brand is providing end-to-end solution to its customers starting
from recce to installation with a shorter delivery time and quicker after sale
service.
Ms Bhavana Bindra, Managing Director, REHAU
South Asia says, “REHAU has been excelling in the Indian market since last 25
years and for more than two decades Bengaluru has been a core market for the
brand. Also, the south market has always been a trend setter when it comes to
modern and futuristic furniture as witnessed by all major furniture brands
having their presence in this part of the country. Inevitably, Bengaluru became
our first choice to launch the brand’s maiden kitchen category. It is a proud
moment for us at REHAU as we foray into the B2C segment with the launch of
REHAU kitchen”.
REHAU is directly associated with 10
dealers who further cater to around 250+ sub dealers and 500+ OEMs in Bengaluru
giving the brand a strong ground to explore a different and new avenue. The
brand is also a direct supplier to more than 20 major OEMs in the city.
Entering the B2C segment and creating a loyal customer base becomes challenging
for any brand but REHAU’s team has the innovative engineering power that aims
to overcome these difficulties. Another vital fact that keeps REHAU ahead in
the market is the brand’s commitment towards manufacturing sustainable polymers.
Thus, the conscious Gen Z will be making a more environmental friendly choice
by bringing a REHAU kitchen at home. Courtesy: www.apnnews.com
