After receiving a $ 2 million investment
from its parent firm, Agile Ventures, this latest move is in line with
Sleepsia’s expansion goals.
Sleepsia, a manufacturer-to-consumer (M2C)
brand, has announced the opening of a new manufacturing facility in Manesar,
Gurugram, to meet the demand for best-in-class sleep accessories.
After receiving a $2 million investment
from its parent firm, Agile Ventures, this next move is in line with Sleepsia’s
expansion ambitions.
Sleepsia’s current plans to develop a new
line of goods will be the primary focus of the new manufacturing site.
Pregnancy pillows, couple pillows, infant pillows, baby memory foam pillows,
car pillows, chair pillows, comforters, and high-quality microfiber bed linens
are all included in this category.
Following the company’s impressive previous
quarter growth, the current expansion of creating its exclusive production
capacity was revealed. To accelerate expansion and scale operations, Sleepsia
is investing in production facilities and cutting-edge machinery.
Sleepsia intends to hire 10 production
staff for its new manufacturing unit in the beginning. It includes a
1,900-square-meter assembly facility as well as several acres for product
storage and packing. The plant will first be used for manufacturing and
packaging, but it will later be used as a warehouse facility. From April 15
onwards, the machinery is scheduled to operate at full capacity.
Dheeraj Kapoor, Director of Sleepsia said,
“This new location allows us to better align our services with our
customer’s demands in a rapidly changing packaging landscape. Through strategic
production initiatives like these, Sleepsia strives to remain at the forefront
of the bedding industry by providing outstanding customer service for both
current and prospective partners.”
Sleepsia
acknowledges that India had been largely unexplored in the sleep space compared
to the western countries. The brand aims to make the most of it by providing
groundbreaking sleeping accessories that will completely revamp the way India
sleeps. Courtesy: www.indianretailer.com
