On track to maintain 2X growth trajectory next year as well
10th March 2022: Sleepyhead, India’s
fastest growing furniture startup brand, reported an income of 100 cr INR in
December 2021 and closed in at 150 cr INR at the end of the fiscal year. Making
its mark as one of the few growth-stage startups that has managed to cross the
100 cr INR revenue mark within 5 years of its inception. The brand recently
expanded its product portfolio by launching a range of home furniture,
including sofas, sofa-bed, recliners, and beds.
Speaking on Sleepyhead’s growth, Mathew
Joseph, CEO & Co-Founder, said, “The online mattress category is growing at
30%, and with our customer-focused approach, we are able to get a huge share of
that growing market to propel our business. We also accelerated our growth by
kickstarting our expansion into new categories like Home Living and Décor. We
are on track to continue our 2X trajectory growth for next year as well, and to
achieve this goal, we will be focusing on scaling our portfolio, operation and
distribution expansion and team growth.”
The pandemic redefined how young India
lived and worked in the past 2 years. D2C brands now have both the consumers’
attention and preference. D2C brands play a huge role in the Indian economy and
are forecasted to grow almost threefold and reach $100 billion by 2025. The
mattress and furniture market is also expected to grow at 5.01% CAGR
annually between 2021-2025 and at 12%
CAGR by 2026. Sleepyhead has an edge for all the three segments, D2C, Mattress,
and Furniture, enabling their strategy to always stay ahead in the game.
So far, Sleepyhead has received cumulative
funding of 200 cr INR, with initial funding from the Lighthouse Advisors Pvt.
Ltd in 2018 and a growth round in 2021 from the Norwest Venture Partners. The
brand has also been recognised as one of the fastest-growing D2C brands in the
country by a leading Indian media platform known for its end-to-end coverage of
Indian startups and entrepreneurs. Courtesy: www.newspatrolling.com
