The mattress that promises a good night’s sleep has been
delivering high excitement over the past few years. Springfit’s revenue has
soared from FY 2020 to FY 2021
While the epidemic wreaked havoc on many industries, other
enterprises have benefited from it. Springfit, a popular mattress business, had
a strong year in 2021, with strong sales and cash flows. Sprinfit perfectly
comprehended the physical and emotional needs of the human mind and body – and
the prerequisites for calm sleep – after years of rigorous and in-depth
research into sleep and the sleep sciences. The first customised foam mattress,
the ‘Z Box’ – mattress in a box – was developed by Springfit in 2013. Our only
mattress built for ‘Stress-Free Sleep’ has a large customer and trade
following.
Over the last few years, the mattress that promises a good
night’s sleep has generated a lot of buzz. From FY 2020 to FY 2021, Springfit’s
revenue increased dramatically. The strong market has helped in just over a
year, but there are other variables as well.
Springfit, a market leader in the orthopaedic mattress
sector, has had great growth since its start, which is predictable. With our
expansion, we expect to double our revenue in the next five years. The
forthcoming Meerut and Vadodara plants are expected to generate the majority of
the new incremental revenue. Mr. Nitin Gupta, Executive Director of Springfit,
adds, “If our plans proceed as planned, we should be the top performing
mattress brand by FY25.”
Springfit has had a great track record so far. In a low
involvement business and unorganized sector such as a mattress, establishing a
brand is never easy. but the company that started making two mattresses in a
day is now one of the largest players in this segment.
Springfit Mattress today gets its revenue from home comfort
products of which mattress is the major segment. The remaining comes from
supply in leading 5 star hotels like Taj, Marriott International, ITC etc.
Few years ago in 2009, Springfit began its journey by
setting up operations in Haridwar. It entered a rapid phase of expansion in the
same year and became a market leader in orthopedic mattresses. Followed by an incredible journey of
acquiring and building new plants, channel partners, and entering into key
strategic global tie-ups for manufacturing mattresses and foams. Today, it is
ranked as one of the largest selling luxury orthopedic mattress in the country.
The company has been awarded the Most Innovative Brand by MSME, Government of
India in the year 2020.
“For the past 14 years, Springfit has been bringing healthy
comfort to your lives. Your patronage has helped us grow with operations across
India, the USA, and other 34 countries. We thank you for this privilege and the
trust placed in us. We look forward to contributing to your wellbeing for
generations to come.” Mr. Gupta added.
The company has already been producing mattresses annually
from its four manufacturing units based in Haridwar, Meerut, Vadodra &
Coimbatore and aims to double it with its recent expansions in Meerut &
Vadodara. Springfit also has an extensive distribution network and retail
footprint across India with a presence across 23 states and has more than 1000
retailers and 90 exclusive brand stores across the country.
The Company is also looking to increase its exclusive
showrooms in the next two years. Our target is to establish around 150 – 200
exclusive showrooms in the next two years. The company currently has 60
exclusive showrooms across the country.
Springfit has become market leader, not just because of innovation,
extensive research, and a dedicated team to produce superior quality,
value-for-money, and a wide range of products, but because the company
understands the need for the comfort of our customers. Springfit’s range of
mattresses goes beyond spring mattresses and includes imported organic
mattresses, memory foam mattresses, pocketed spring mattresses, Back support
ortho mattresses, and complete bedding products including mattress protectors,
body pillows, feather pillows, memory foam contour pillows, etc. Courtesy: www.hindustantimes.com
