Targets 60 per cent growth in 3 years
Godrej & Boyce, the Godrej Group’s
flagship furniture brand, has announced ambitions to increase its market share
in South India by bringing on 20 new channel partners in the states of
Karnataka, Kerala, Andhra Pradesh, Telangana, and Tamil Nadu.
“In
the recent years, the southern region has attracted many interior brands from
around the world. We are confident that the region will provide more to our
revenue basket in the near future. We plan to onboard 20 channel partners in
the region by the end of F.Y.23 and plan to grow by 60 per cent in the next 3
years,” said Subodh Mehta, Senior Vice President (B2C), Godrej Interio.
By the end of FY22, Godrej Interio hopes to
have doubled its direct-to-customer (D2C) platform sales through the new
channels. The company hopes to see a 25% rise in offline sales for the upcoming
fiscal year (FY23).
Godrej Interio has been making investments
in essential digital technologies, automation, business procedures, and human
resources in order to develop the most comprehensive furniture brand in the
nation that is strong, really omnichannel, and present everywhere.
Additionally, the company plan to generate
a business of around ₹200 crores from the Southern India market.
“Pan India, we have a growth rate of close to 18
per cent for business-to-customer (B2C) products and overall, Godrej Interio
has a growth rate accruing up to 20 per cent. In the next fiscal we plan to
grow over 25 per cent in all product categories, “ Mehta added. Courtesy: www.thehindubusinessline.com
