H&M
HOME will be introduced via H&M India’s existing store in Ambience Mall,
Vasant Kunj, through a shop-in-shop format
H&M India will launch H&M Home in March 2022, with a digital
store on hm.com and on the e-commerce platform Myntra. H&M Home will also
be offered through a shop-in-shop model at H&M India’s current location in
Ambience Mall, Vasant Kunj.
“We are ecstatic to finally announce
our imminent launch in India, and we can’t wait to introduce H&M Home to
our Indian customers in New Delhi and online.” “India is a
fascinating and attractive market with a lot of promise, and we’re thrilled to
be able to match its high demand for cheap, high-quality interior design,”
says Ida Lindahl, H&M Home’s General Manager.
H&M Home, based in Stockholm, offers
stylish decor and accessories for every room and style. The collection includes
everything from high-quality bedlinen and timeless dinnerware to a diverse
range of textiles, all with a focus on contemporary style and attention to
detail. H&M Home enables interior enthusiasts all over the world to create
a personal and modern area – a place to feel at home – by combining modern
design and quality with sustainability and accessible prices.
“Following a successful year in 2021, we
are very excited to start the year with the launch of H&M Home in India.
There is a great deal of interest in interiors and design, and our customers
have often asked for interior products in line with H&M’s business concept
of ‘fashion and quality at the best price in a sustainable way’. We see huge
potential in India and look forward to introducing H&M Home to existing and
new customers across the country,” said Yanira Ramirez, Country Sales Manager,
H&M India.
H&M
Home was originally launched online in 2009. Today, H&M Home is available
in most H&M online markets, through standalone H&M Home Concept Stores,
and via shop-in-shops in H&M stores. Courtesy: www.indianretailer.com
