Home-focused Indian D2C brand HomeTales has
announced a 204 % increase in sales volumes in FY22 . Established in 2020,
HomeTales offers a wide selection of products designed and adapted for Indian
households.
While the HomeTales range comprises over
3500 products, more than 90% of the sales come from leading categories like
kitchenware, storage products, bed linen, home decor and tools & hardware
for home use.
Owned by Stellaro Brands, HomeTales is
differentiated by its approach in designing products based on needs identified
by online users. Consumer insights are gathered through live discussions,
customer feedback, and extensive use of analytics to capture and understand the
preferences and needs of a diverse customer base through their online
behaviour.
“From work from home to now hybrid
routines, people have a changed perspective on their homes. They are okay with
spending more on house improvement and upgrades and have a greater interest in
home-related products. With HomeTales, there is a great opportunity to offer
good quality, contemporary and affordable home products to Indian consumers.”
said Stellaro Brands spokesperson.
In the last two years, users have focussed on
upgrading their kitchens with effort-saving appliances like compact choppers,
tools like multi-function vegetable & fruit peelers, air-tight storage
jars, set of microwave safe bowls, glass
containers with lids, stainless steel oil dispensers, LPG cylinder
trolleys etc. Additionally, customers
also bought bed linen items like bed sheets, washable quilts, sets of towels
and wall decals. Storage units to store clothes, books, toys and other
household items also saw a sharp increase in demand. The gardening &
related category was one of the most popular ones as many new and existing
users turned to gardening as a way of relaxation. Some of the most bought items
include fruits and vegetable seeds, pot holders, water sprinkler attachments and
bio compost. With more free time and an
uptick in DIY culture, customers also bought home improvement tools including
complete home tool kits. Courtesy: www.indiaretailing.com
