Ecommerce furniture and home goods company
Pepperfry has announced the appointment of Anand Batra as its chief financial
officer (CFO), said a statement issued today.
This
is Batra’s second stint with the company, his first being a five-year stint
during the early days of the firm’s inception. In his role as CFO, he will
spearhead the organisation’s corporate strategy, fundraising efforts, financial
operations, legal and secretarial functions. His appointment is effective
immediately and he will be based at the corporate office in Mumbai.
He is a seasoned finance professional with
more than a decade of experience in venture capital, business management,
financial planning and operations, fundraising, strategy, and investment
banking.
In his previous stint, he worked as
executive director at Z3Partners, a tech and digital fund, where he was
involved with the fund’s investments in Dealshare, Shipsy, Gramophone and
Cyfirma. Prior to joining that, he was a principal in the investing team at
IvyCap Ventures, focusing on early stage investments in India consumer and
technology-enabled businesses.
Before starting his career as an investor,
Batra headed category management for the home goods business at Pepperfry. He
has also headed the financial planning and strategy function at the firm, where
he led fundraising efforts, apart from helping shape the company’s omni-channel
strategy and launching business categories.
He started his career as an investment
banker at Lazard and Avendus Capital in India.
“Anand’s contributions during our formative
years were invaluable and had helped steer our business through several
transformational changes. I am a fan of his wide world view and look forward to
working with him to chart our future through India’s rapidly evolving digital
and retail landscape,” said Ambareesh Murty, co-founder and CEO,
Pepperfry.
“Pepperfry is a differentiated brand in the
ecommerce space and has undisputedly built a community-based platform defining
home and living. In its decade-long journey, it has shown all the makings of a
strong consumer brand,” said Batra. Courtesy: www.economictimes.indiatimes.com
