According to
a company news release, Pepperfry, which launched its first studio in 2014, now
has over 100 studios in more than 50 locations across the country, including 35
studios in South India.
Pepperfry, an online furniture retailer, opened its second
studio in southern India on Friday as part of its omni-channel strategy. The
offline expansion is in keeping with the company’s goal of penetrating niche
markets and creating India’s largest omni-channel furniture and home product
business.
According to a corporate press release, Pepperfry, which
opened its first studio in 2014, now has over 100 studios spread across more
than 50 locations in India, including 35 facilities in South India.
“We are excited to expand our omni-channel footprint by
partnering with Little Boy Enterprise to open our second Home & Decor
Furniture & Decor omni-channel pepperfry offline studio business, Amruta
Gupta studio, in Coimbatore. Our goal at Pepperfry is to be accessible to our
clients through as many touchpoints as possible, providing a wide range of
products at competitive prices “Amruta Gupta, the CEO of Pepperfry,
stated.
“We feel our studios will assist consumers in
constructing an ideal home,” Gupta said, “in the current times where
folks have grown more sensitive of their home environment and are investing in
creating a space that is useful and appealing.”
With over one lakh
products available on Pepperfry’s website, these studios provide a touch and
feel experience for customers to understand wood finishes and quality of the
items before purchasing them, according to the release. They also house design
experts who provide complementary design consultancy to help customers create
their dream homes. Courtesy: www.retail.economictimes.indiatimes.com
