Steelcase lands partnership with leading esports organization

Office furniture giant Steelcase has announced it’s the official seating partner of Luminosity Gaming, one of the largest gaming and esports teams in the world.

Luminosity and Steelcase will collaborate on content featuring the team’s content creators, players and coaches, giving fans a behind-the-scenes look at how Steelcase chairs can enhance their gameplay. Throughout the year, fans of Luminosity can see players sitting in Steelcase chairs, community giveaways, sponsored livestreams and social media takeovers with Luminosity players.

“We are thrilled to partner with Steelcase, a company that shares our commitment to excellence, innovation, and the overall gaming experience,” said Alex Gonzalez, head of Luminosity. “Our creators and players spend countless hours at their setup on a daily basis, and Steelcase’s industry-leading design philosophy aligns perfectly with their needs.”

“Luminosity is an industry pioneer that at its core focuses on competitive excellence, and this spirit is perfectly aligned with Steelcase’s mission to help the world work better,” said Alexis Heinrich, growth markets manager for Steelcase. “This partnership allows us to tackle one of the biggest pain points for the gaming community: the literal, physical pain that can occur from prolonged sitting and technology usage.”

With the gaming industry’s explosive rise over the past few years, more furniture companies are dedicating items to the segment. Industry giants such as Ikea, MillerKnoll, Lovesac, Haworth, Steelcase and Humanscale are all committed to the segment with dedicated offerings. Courtesy: https://www.furnituretoday.com/industry-news/steelcase-lands-partnership-with-leading-esports-organization/