Steelcase, a global leader in office furniture, unveiled its latest innovation and announced significant local collaborations and partnerships at its inaugural Work Better Conference held here on Friday. The conference brought together top industry professionals to discuss the latest trends in office design and functionality.
During the event, Steelcase unveiled its latest innovation, the Karman Executive High-Back Chair, highlighting its commitment to ergonomic excellence and aesthetic sophistication. Speaking to reporters, Tirthankar Basu, Managing Director of Steelcase India, emphasised the chair’s advanced comfort features and stylish design, tailored for modern executives.
Steelcase announced significant local collaborations, expanding its SimplyIndia collection to include artisanal rugs, plush sofas, and accent pieces from Stanley Lifestyles. This initiative underscores Steelcase’s dedication to integrating Indian craftsmanship into its product lineup. Samantha Giam, VP of Marketing for Asia Pacific, reiterated Steelcase’s commitment to the “Make in India” initiative, with products like the Personality Plus and Think chair now manufactured locally.
This blend of global and local offerings enhances accessibility and quality for Indian consumers. Steelcase also announced a partnership with CEPT University, aiming to bridge the gap between academic knowledge and industry needs. This collaboration will provide emerging design talents in India with practical skills and experience, fostering innovation tailored to the local market. As Steelcase celebrates its milestone, the Work Better Conference highlights its ongoing commitment to innovation, local collaboration, and creating inspiring workspaces.
These efforts are set to benefit both Indian and global markets, blending global excellence with local craftsmanship. Courtesy: https://www.uniindia.com/steelcase-unveils-latest-innovation-announce-local-partnerships-at-bengaluru-conference/business-economy/news/3210576.html