Mohali-based Whispering Homes offers over 1,400 luxury home decor items, including dried flowers, furnishings, artwork, etc., priced between Rs. 399 and Rs. 80,000.
The growing prominence of remote working called for an aesthetically relaxed and lively environment. As people stayed home, they opted to revamp their living spaces with unique and affordable home decors.
“During the COVID-19 pandemic, the home living space became the most integral part of everyone’s lives. I started this company to make homes more vibrant, given now we spend most of our day in our homes. We aim to make luxurious items affordable and reach more people,” says Ashima Singla, who started something of her own inspired by her father, also a businessman.
“A lot of these efforts were DIY, and people were looking for something out of the ordinary. We tried to figure out the choices of people indulging in in-home styling and devised various ideas to introduce the luxurious home decor genre online,” says Ashima, Founder and CEO, Whispering Homes.
Launched in 2021, Mohali-based Whispering Homesoffers luxury home decor items, including dried flowers, pampas grass, furnishings, artwork, exclusive lamps, ceramic vases, temple ginger jars collections, etc.
Its in-house research team helps the startup identify the latest trends to keep up in the market.
How it works?
Whispering Homes wants to be the one-stop
shop for all things related to decor. Besides curating products, it acts as a
marketplace and sales partner for small businesses and a sourcing partner for
interior designers and architects.
Ashima says, “The products on our website
are high quality and priced reasonably with the idea to help our customers
afford luxurious decor items keeping in mind the latest trend across the
globe.”
Whispering Homes operates two business
models: an inventory-based and a marketplace for small businesses.
“The inventory-based business model
helps us ensure product authenticity and follow competitive pricing. Home decor
is our singular focus, and it is all about connecting customers and businesses
with exclusively-designed products,” tells Ashima.
To date, Whispering Homes has served over 3,200
customers across pan-India, with the highest transactions from Hyderabad,
Bengaluru, Mumbai, Ahmedabad, Pune, and Gurugram.
The startup has over 1,400 home
decor products (SKUs) on its platform—a few imported from China and the US and
the rest manufactured in-house. So far, it claims to have sold over 8,000
products.
Ashima says, “We have partnered with small
businesses who manufacture and we help them sell on our platform. We are
working with over 50 designers and 15 brands on our platform. For the
business-to-business (B2B) side, we are working on fulfilling business orders
for projects.” Courtesy: www.yourstory.com
