It has opened its first brick-and-mortar store in India this
October 2021 at Jio World Drive, followed by a store at the Ambience Mall in
Gurgaon this week, said a statement from RBL, a part of Reliance Industries.
West Elm, a Brooklyn-based retailer, is known for its modern
designs for the home, offering an array of conscientiously made products
including functional furniture, bedding and bath, kitchen and dining, lighting,
décor and more.
RBL’s Senior Vice President Puneet Behal said the new West
Elm stores are a lifestyle experience where everyone wants to explore and
discover the beauty of West Elm designs.
“The brand’s entry into the Indian market is strategic,
filling the void of a comprehensive modern lifestyle brand that’s accessible to
the design-conscious customer,” he said.
To mark its entry in India, West Elm, the world’s largest
digital-first, design-led and sustainable home retailer, and a member of
Williams-Sonoma, Inc, has partnered with renowned interior designer, Ashiesh
Shah, to create an exclusive capsule collection of handcrafted rugs and cushion
covers that are on display at the new store.
“This capsule collection illustrates a set of water-coloured
patterns, developed over the years by Ashiesh that resonates with his beliefs
and aesthetics as a designer,” it said.
Established in 2007, RBL works with global brands in the
luxury to premium segment across fashion and lifestyle.
It has become the most coveted partner of choice for
international brands looking to explore the Indian luxury landscape.
Reliance Brands has brought around 35 international brands
which include – Armani Exchange, Bally, Bottega Veneta, Brooks Brothers,
Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna,
Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Tiffany & Co., Tory
Burch, Versace, Villeroy & Boch and West Elm.
Last month, RBL had announced to buy a 40 per
cent stake in renowned fashion designer Manish Malhotra’s MM Styles Pvt Ltd. Courtesy:
www.thehindubusinessline.com
