Through this theme, Hafele executed a unique communication
language across its booth at Indiawood that spoke of its rich heritage,
manufacturing expertise, engineering excellence, unparalleled innovations
together with its unmatched position of a complete solution provider with a
strong focus on service.This theme was brought to life by the following strands
that form the very essence of Hafeles DNA 1.
India wood 2022 saw the legacy brand Hafele unfold its
journey of almost 100 years through an interesting theme called the
“Hafele DNA”. Like every human being, every organization also has a
unique DNA that comprises its culture, values, core business competencies,
customer service approach, and more. Through this theme, Hafele executed a
unique communication language across its booth at Indiawood that spoke of its
rich heritage, manufacturing expertise, engineering excellence, and
unparalleled innovations together with its unmatched position as a complete
solution provider with a strong focus on service.
This theme was brought to life by the following strands that
form the very essence of Hafele’s DNA: 1. Manufacturing Expertise &
Engineering Excellence: Over the years, Hafele has grown into a reliable and
preferred partner in South Asia and is increasingly being recognized as a brand
that provides holistic interior solutions. We have every product in our range
that can potentially add value to different interior spaces like homes,
offices, institutions, and hotels; and also create functionality for the
different applications within any interior space. This year, Hafele launched a
new range of kitchen and home solutions from its in-house global assortment –
the Matrix Drawer and Runner Systems, Free Flap Fittings, Metalla 510 Furniture
Hinges, and Wire Storage Solutions. These products reflect the strong
competencies that Hafele holds in research, development, engineering, and
manufacturing; and come with the well-recognized quality standards that the
brand stands for, globally. With the introduction of this new global range of
kitchen and home products, Hafele aims to strengthen its position in the market
as a “Manufacturing organization” and will continue to bring in more
such products engineered by Hafele that come with excellent quality standards.
This, backed by the strong service proposition that Hafele holds, will lend an
unmatched “Hafele experience” to customers. A complete lifestyle and
technical showcase of these newly launched kitchen solutions formed the very
heart of Hafele’s booth at the Indiawood exhibition. A life-size Hafele DNA
strand stood at the very center of these displays, bringing a strong metaphoric
connection to the DNA theme. 2. Technological Bend: Hafele has always had a
strong bend towards technology and is constantly bringing in solutions that are
backed by the latest technical know-how and expertise. The launch of Hafele’s
Connect Mesh at its booth in Indiawood 2022 is a strong testament to the
brand’s knack for developing technologically advanced and superior solutions.
Developed in-house Hafele’s Connect Mesh module, for the individual control of
light within interior spaces, sets a new standard. This one-of-a-kind
technology links the light fixtures within any interior space to a central
communication system through which you can digitally control the light
settings.
The heart of the
system is the specially developed Hafele Connect Mesh Chip, which uses
Bluetooth® Low Energy technology to allow all system components to communicate
wirelessly with each other by forwarding control information to other nodes via
radio technology. This module is also integrated into all Loox lighting control
components. Thanks to extensive encryption, the system enables secure
communication between many devices simultaneously. 3. Unparalleled Innovation:
Hafele has been a first at many innovations – the company was the first to
launch a filter-free hood (Teresa) in India, bringing unparalleled innovation
in fume extraction without the daily hassles of cleaning and maintaining the
filters of the cooker hood. The brand did a curtain-raiser on yet another
innovation at the Indiawood Exhibition 2022 – India’s first-ever fully-sealed
gas hob. Boiling forms an integral part of Indian cooking be it to simmer the
Indian dal or sambhars, add flavor to the gravy-laden subzis, or prepare our
daily fuel, i.e. chai (the Indian tea) and coffee.
As a result, there is
also a possibility to over boil the food, every once in a while, which more
often than not causes the prepared food to overflow onto the hob surface. In a
built-in hob, such spillage can seep into the internal body of the hob as well
as cause blockage of the jets which makes cleaning difficult and affects the
overall performance of the hob over some time. Having studied this pattern of
cooking and calibrating the make of a hob to match our observations, Hafele
designed India’s First Fully Sealed Hob Range – Altius. These hobs are
engineered to prevent any spillage from entering their inner cavities making
them functionally effective and increasingly durable. The unique jet design of
the burners minimizes blockage due to spillage ensuring consistent flame output.
The high-quality Brass burners in these hobs provide a focused flame that
adapts to the bottom of the cooking vessel; centering at the rounded portion of
a wok for maximum heat concentration to allow for seamless blending of the
spices and seasoning in the oil.
Alternately, the same flame adjusts effortlessly under a
flat pan used for making chapatis, offering ideal heat distribution to the base
of the pan. This unique feature makes the Altius FS Hobs a fitting range for
Indian Cooking. 4. Bringing Trends to Life: a. Micro-living – A trend that is
increasing in most cities of the world and is forcing a relook at space
optimization. Keeping a strong focus on this trend, Hafele for the first time
created a micro-living area at its booth in Indiawood 2022. This area was
designed as a small apartment showcasing Hafele’s range of Space Square
solutions meant for transformable space applications. From folding and
space-optimizing beds to countertop extension tables, the apartment threw light
on the different ways in which Hafele solutions can enable space-optimizing
solutions in small living spaces. Equipped with a home security lock for the
entrance, appliances in the kitchen and laundry areas, bathroom fittings, and
much more, this apartment gave a realistic approach to micro-living and gave
inspirational ideas to our OEM customers on executing such spaces with ease. b.
Floor to Ceiling sliding doors: Again an outcome of effective space
utilization, sliding doors are becoming increasingly popular for wardrobe and
home partitions. Hafele houses the most comprehensive range of sliding
solutions for furniture, door, and automatics.
At Indiawood, Hafele showcased its most recent launch of a
floor-to-ceiling sliding system called Aluflex. From offering elegant access to
your walk-in wardrobe set-up to functioning as a captivating partition system
between living areas or in commercial spaces, the Aluflex 80 B aluminum
profiled system provides a mesmerizing floor-to-ceiling sliding solution with
numerous panel design and material application possibilities. You can choose
wooden panels for privacy, glass panels for complete openness and transparency,
or a mix of patterned glass and wood to achieve a truly customized look. The
patented system operates on the bottom roller and track mechanism, placing the
maximum load of the door on the base and allowing door weights of up to 80 kg.
The integrated double-sided soft closing mechanism of Aluflex 80 B enables
smooth and quiet operations while opening and closing the doors on either side.
c. Height Adjustable Tables: With offices entering homes and ergonomics being
the focal point of any interior design, the use of height-adjustable tables is
increasing. Recognizing this trend Hafele brings to you, smart height
adjustable table fittings that are ergonomically designed to grant you the
highest level of flexibility and comfort. The two models within this range Alti
120 and Alti 80 can be installed anywhere you require a workstation – offices,
commercial business centers, shared workspaces, colleges, and homes. This range
enables you to change the height of your worktable according to your
convenience; while sitting it helps you attain the perfect posture preventing
you from acquiring back ailments or any kind of muscle or eye strain and while
standing it helps you burn extra calories by increasing your cardiovascular
activity.
Constant movement
adjusts the amount of load being put on the body, increases specific body part
rest intervals, and thus reduces the development of adverse risk factors that
may eventually lead to obesity, thrombosis, diabetes, and cholesterol. This
also enhances productivity and improves mental health. 5. Strong Service Focus:
Our customers’ working environments are becoming increasingly complex, and their
markets are becoming ever more demanding. This drives the motivation to do
everything in our power to help our customers be successful in these
challenging times. With that thought, Hafele introduces Service+. These are
services that go beyond the standard expectations of our customers and add
value to their businesses in terms of building expertise, increasing
productivity, providing individualized solutions, or assisting them with their
post-purchase requirements. The objective of Service+ is to empower our
customers and industry with accurate Knowledge and expertise; to be a helping
hand in terms of planning and customization; and to provide a ”peace of mind
experience” through post-purchase service assistance. Courtesy: www.aninews.in
