Pepperfry, an online retailer of furniture,
homeware, and home textiles, has opened its first brick-and-mortar studio
branch in Bengaluru’s Marathahalli neighbourhood as part of its efforts to
build an omni-channel business and reach specialised markets.
Pepperfry’s new studio store has launched
in collaboration with Wooden, the brand announced in a press release on June
14. The franchise retail space measures 1,550 square feet and houses a
selection of the one lakh products available on Pepperfry’s e-commerce store.
“We are delighted to launch our new Studio
in Marathahalli in partnership with local business Wooden,” said Pepperfry’s
business head of franchising and alliances, Amruta Gupta in a press release.
“Owning a Pepperfry franchise is an entrepreneurial success, and we aim to
reach consumers beyond the larger catchment areas of metropolitan and Tier 1
cities. Our franchise partners include a mix of successful businesses, women
entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large
part of our Pepperfry customer interactions leverage AR and virtual product
interactions. With our mission to spark a feeling called home across the world,
we endeavour to consistently deliver great customer service.”
The store’s interior design consultants are
on hand to offer shoppers advice on how to conceptualise their living spaces.
With its latest franchise launch, Pepperfry now counts over 160 studios across
over 80 Indian cities.
“We are delighted to partner with Pepperfry,”
said Wooden owner Nisha Ruparel. “The company has created a differentiated
omnichannel business and we hope that our association will help service
customers better.” Courtesy: www.in.fashionnetwork.com
